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Consumer Digital Printing

Variable printing has a lot of advantages as opposed to press run printing when you are looking at advertising to consumers. You can speak directly to each of your potential customers by name, which...

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Vector vs. Pixel

Vector VS Pixel Ever wondered why that graphic you grabbed from the web just didn't print that great? The technical definition of vector graphics is complicated! In a nutshell, vector files define a...

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Glossy or not to be Glossy that is the question?

Over the past few years full color printing has become the standard in business card printing, some are glossy, some are matte some are both. What is the best answer? Why do I want a glossy card verses...

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POWER OF SOCIAL MEDIA

A recent McKinsey study concludes that social technologies could potentially contribute $900 billion to $1.3 trillion in annual value to business. That's welcome news to the jobs-starved economy. I say...

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Integrating Social Media, Direct, and Email Marketing

Business marketing used to be a relatively straightforward enterprise, costing you a fixed amount to advertise in newspapers, magazines and billboards. Direct mailers were commonplace, filling mail...

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